The secret to making marketing feel easier, so you can get paid to be yourself? Hiring a content marketing strategist.
Specifically, one that knows how to grow your brand or business online.
Bonus points if she’s healed her love/hate relationship with content creation as a business owner 😉.
You think you need social media to grow your personal brand and business. But social media likes to play hard to get, and you’re *this close* to being done with that game.
What’s a smart, problem-solver like you to do?
You’re going to go back to the basics. Somewhere between 2018-2022, marketing your business in “little squares” was theeee thing to do.
Reach was amazing. Hashtags still existed. People left real comments on posts. (Not just “LINK” when they wanted more info sent to them). Those were the good ‘ole days.
You don’t need to consumer more content about how to increase your reach to *actually* increase your reach.
Seriously. Stop it. Your screenshots folder is overflowing with tips, tricks, hacks, and resets you don’t have the bandwidth to implement.
It’s hard not to feel like the social media algorithm is the evil stepmother when you’re Cinderella.
You spend more time creating content than you’d like to admit. The algorithm is finicky. You never know if it’s going to be a good day or a bad day on the internet.
IF you post a 90-second reel, your followers will see it. IF you experiment with trial reels, your content will get pushed to people who don’t follow you. IF you let your stories expire after 24 hours, you’ll make more sales. If...if...IF!
It’s starting to feel like that evil stepmother is preventing you from enjoying the ball, doesn’t it?
Hi, I’m Alexa — and I’m tired of how fast social media moves.
True story - this is how creating content on social media felt for me.
(sing this to the tune of “The Work Song” in Cinderella).
Social media, social media.
Night and day, it’s social media.
Plan the content, film the content.
And the editing and the posting.
I’m always always working.
At first, I thought it was a “me” problem.
Other creators and business owners don’t seem to be burnt out with social media? Do they know something I don’t? This is how I grow my audience and my business? You’re telling me I have to do this forever?
Maybe not.
As a natural learner, experimenter, and lover of systems (I was an engineer in a past life), I dove deep into the world of content, marketing, and social media.
Even going as far as (briefly) working for a social media marketing agency. No... I wasn’t a mole, but it does sound like that now, doesn’t it? I figured out the secret though.
There’s no “right” way to market your brand or business through content. There are *different* ways.
As a business owner, I didn’t want to be “always always working” on social media content. I found what works for me and my clients. It will work for you too.
If you think we would be friends, you’re probably right.
Pretend this section of my website is like the “Close Friends” feature on IG Stories. You’ve officially made it on the list. Warning: I only do a tiny bit of small talk before we go deep.
GUILTY PLEASURE
Anything glittery, shimmery, sequined, feathered, ruffled, or embellished. BIG dopamine dresser here.
SOCIAL MEDIA ICK
Having to listen to myself say five variations of the same phrase as I’m editing my own video content.
LATEST OBSESSION
Needlepoint. I LOVE it. I want to learn how to design and paint my own canvases next.
I WISH EVERY DAY WAS
My birthday! I love the vibe. Wear the cool clothes. Eat the fabulous food. Smile at all the people. Do the FUN things.
The number of screenshots on my phone - 3,999 to be exact 😭 . I know, I know. I need to clean and delete.
MOST EMBARRASSED BY
Lilo and Stitch 🥹. It’s got it ALL. Humor, drama, unexpected surprises, relatable human experiences… (Sometimes, I am Lilo laying face down on the floor).
FAVORITE COMFORT MOVIE
The secret to growth isn’t creating more social content.
The secret is to post your content onto platforms where your people are actually searching for it. It’s time for you to become one of those business owners and creators who has a ✨direct line of communication✨ with the community you lovingly built.
Because your era of codependency with social media platforms is coming to end.