Content Marketing Services
for Entrepreneurs and Creators
who want to grow their brands online
Online, it seems like everyone’s first hire is a social media manager.
But what the savvy people don’t tell you is that they actually hired a Content Marketing strategist first.
You’re not like everyone else. That’s why you’re here…reading this.
From the very beginning of your content creation journey, you heard the whisper in the back of your left ear. “Social media isn’t the only place to grow your brand’s presence online.” It felt eerily similar to Elsa hearing the siren call to her in the middle of the night.
Like Elsa, you thought, “I can hear youuuuu, but I won’t.” You put your foot down on exploring other marketing and content strategies. Social media is the place. It’s the safest castle. It’s filled with all your hopes and dreams and followers and opportunities and money. So you churned out social content (like everyone else) and told yourself it’s normal to feel this way.
Until you couldn’t fight your curiosity anymore.
Here’s where your story and Elsa’s are different. You’re *not* stepping into the unknown of new platforms and marketing strategies by yourself. You’re doing it with someone who knows their stuff. I’m like your own Olaf - except a lot smarter. (Potentially as silly and insightful! But I’ll leave that up to you).
Pinterest Marketing Services
Monthly Management
Starting at 888 per month with an initial 6-month commitment.
This is exactly what you came here for. This is *the* best option if you’re looking to expand your organic reach without having to push out more social content.
With monthly Pinterest Marketing services, your content and offers will show up in the feeds of real humans who are searching for it - and are ready to take action.
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Set-up and optimization of Pinterest profile
Keyword research
SEO-optimized pin titles and descriptions
Custom pinning strategy to meet your goals
Creation of pin designs, with an emphasis on fresh pins
Monthly analytics report
Scheduling of pins via Tailwind
With a bonus of:
One blog post per month
One lead magnet and mini sequence per quarter
Strategy Session + Audit
Available for 555 as a one-time purchase.
The perfect place to start if you’re happily in the “I want to do this myself🥰” stage of business. This is for you if you like being hands-on with your own Pinterest marketing.
With a one-time Pinterest strategy session and audit, you’ll get everything you need to be successful with your Pinterest Marketing.
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Custom content and pinning strategy
Audit of your current account and strategy, if applicable
Keyword bank for pin titles, descriptions, and boards
Account optimization suggestions
Recorded Loom video walk-through of your strategy
Implementation playbook with your next steps
Nurture and Support Your Growing Audience with…
Blog Content
Starting at 555 per month with an initial 4-month commitment.
This is for you if you want to expand your organic reach AND build your personal brand. With consistent blog content, you’ll position you as an authority to your future clients, build trust with your current clients, and have long-form content you can repurpose to other marketing streams.
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Bi-weekly or weekly blog content
SEO-optimized copy, as needed
700-1000 words per blog
Ideation of blog topics
Quarterly strategy and analytics call
Scheduling and publishing in your website platform
Email Marketing
Starting at 1,111 with an initial 6-month commitment.
This is for you if you want to expand an algorithm-free, direct line of communication to your audience. With a healthy email list and strategic sequences, your email marketing funnel will become a hands-off way for you to nurture and qualify your leads.
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Weekly newsletters
Custom email list growth strategy
One lead magnet per quarter
One nurture sequence per quarter
Ideation of newsletter topics and storytelling
Basic newsletter design
Monthly analytics report
Scheduling and publishing in your email service provider
Social Content Planning + Strategy
Available for 1,777 as a one-time purchase. Monthly retainer available per request.
This is for you if you’re looking for a partner in content creation, but don’t want to outsource to a social media manager or marketing agency.
You’ll get the help and structure you’re craving for your social media strategy. And content creation will become fun again.
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Custom content strategy to support your business and personal goals
Content creation ideas for feed posts and IG stories
Written captions and on-screen text
Canva templates for feed posts and IG stories
Creative direction for shooting your own b-roll
All scope listed above is for (1) quarter of social content and includes (2) posts per week. This is intended to supplement your current social media strategy.
Starting at 2,222 for custom proposals with optional payment plans.
Content + Copywriting Week
This is for you if you know exactly what you want and you want it delivered fast.
Choose from the options below for your custom copywriting and content needs. You’ll get what you want and need with a 1-2 week turnaround.
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Bundles of blog posts
Website copywriting
Bundles of email newsletters
Email marketing set-up and sequences
Quarterly content and editorial calendars for one platform or multiple platforms
Content repurposing strategy
The Process
Step 01: Onboard
TIMELINE: WEEK 1 & 2
You’ll fill out your client questionnaire, and share access to your platforms.
I’ll create a custom strategy to support your business and personal goals.
Step 02: Create
TIMELINE: WEEKS 3 & 4
You get to relax while I create your content.
Once it’s ready for you, you’ll review and provide feedback.
Step 03: Implement
TIMELINE: WEEK 5 + ONWARD
All approved content is inputted, formatted, scheduled, and planned for you.
We’ll touch base through monthly analytics reports, and quarterly strategy calls.
“I’m so glad I have you in my corner! I’ve been wanting to diversify my marketing streams outside of Instagram for the longest time. After working together and seeing the increased traffic to my website, I wish I started sooner.”
— Ashley, Creator + Small Business Owner
Working with Heirloom Content House is an easy yes if...
🕵️ You’re tired of having to rely on social media and its cryptic algorithm to bring more leads and new followers into your world.
🎁You crave a different way to offer value for your followers, clients, and customers. A way that has a longer shelf-life than the Reel you posted this morning, and doesn’t have weird rules like “let your stories expire for 24 hours before posting again!”.
🌴You like taking breaks from your business or brand without being punished by an algorithm for it. (What is this? Corporate?) Remember, you started doing this so you could spend more time offline.
🗝️ You reeeeally like the idea of building out your personal brand on platforms you own.
🧲 You want your content to be in places where people are actually looking for it. Manifesting that your followers see your content in their feeds is SO 2024.
🔮You think about the future of your brand or business often. And you’re excited to strengthen your foundation now so your brand or business is a true legacy in the future.
🫶 You LOVE the idea of having a content marketing strategist do the hard work for you. Because you don’t have the time or capacity to do *another* thing yourself.
Social media could neverrrrr do what Pinterest Marketing, email marketing, or blogs can do for your business.
Because these sustainable marketing strategies are for the forward-thinking entrepreneurs and creators. Your own platform is always the ideal place to focus your efforts. Why? Because the results compound with time and you always own your content. It’s timeless and allows you to use your content to build the foundation of your business.
The best part? You can actually get paid to be yourself. With your own offers, nurturing your audience on platforms you own, and without having to repeat yourself on stories every other day.
Social media gets to be fun again. And you can exhale deeply knowing your business or brand will never be punished again if you decide to take a break from creating content for social media.
Because you decided to let your content do the heavy lifting for you.